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ECM’s Not Going Anywhere

July 14, 2010 11:14 am - Posted by Joe Shepley in Opinion

You hear a lot of talk about how ECM is on its way out, fading as a viable corporate discipline, or coming to an end as an enterprise application category. You see the marketplace in the last year or so beginning even to act as if this is the case: ECM vendors talking about case management and collaboration rather than content management, organizations focusing on social media and external communities rather than managing documents. So is this really the end of ECM as we know it?

For a lot of reasons, I don’t think so, although I agree that the name “ECM” may not be long for this world.

The main reason I think ECM will have a long life is that, no matter what you call it, it has to do with managing content, which is one of the three fundamental activities of an organization. Along with managing physical assets and managing human assets, managing information assets is a core building block of the work organizations do—how could that ever go away?

When you think about ECM from this perspective—that is, not as a collection of capabilities and processes or as a stack of technology sub domains—you realize that ECM as the management of content has been with us for as long as we’ve had written language: the organization of information on a scroll or codex, the filing system in a monastery library, the structure of the printed page, the Dewey decimal system…we’ve been wrestling with issues of how to manage content for a long time now, and the introduction of social media or cloud computing or whatever isn’t going to end that struggle. It simply muddies the waters a little more…and makes things more interesting for those of us who care about content management.

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