By focusing on content services, IBM acknowledges that storing content isn’t the point. It’s the ability to automate content-related processes, provide workers with more tools and add robotics. It’s adding value to content and how we get work done.
Content cleanup means purging it of unnecessary items and appropriately archiving the ones that are necessary to your business. Doing so allows you to reduce your overall unstructured data footprint -- i.e. leaving you with less junk and stale data to distract you, as well as less sensitive data to protect, thereby reducing the overall risk posed by your unstructured data.