Our Leadership


James K. Watson, Jr., PhD

CEO and Founder


James founded Doculabs in 1993, based on three simple principles: objective recommendations, analysis grounded in benchmark data, and a specialization in content-based applications. Under his leadership, Doculabs has established itself as one of the foremost consultancies in the content and information management market space, with clients that include most of the Fortune 100. As a spokesman for Doculabs’ perspective on the industry, James is a frequent speaker at technology and business conferences. He also serves as executive sponsor or lead consultant on numerous Doculabs consulting engagements, with expertise in architecting enterprise strategies to address information management, information governance, and customer communications, particularly for organizations in the insurance and financial services industries. James was also responsible for creating the industry’s only peer-group benchmarking service that examines the metrics associated with deploying and managing ECM systems on an enterprise level. Prior to forming Doculabs, James held positions within the printing systems group at Xerox Corporation and the mainframe division of NCR Corporation. He has been recognized as one of Crain's Chicago Business' "40 Under 40," highlighting his achievements in the Midwestern business community. B.S., Business Administration, University of Colorado; M.B.A., University of Chicago; Ph.D., University of Illinois at Chicago

Joe Fenner

Vice President of Consulting


Joe brings 24 years of professional experience and market knowledge to assist organizations in using information management technologies to achieve their business goals. He works with Doculabs clients to identify the strategies that best meet their requirements, developing recommendations and actionable roadmaps to implement those strategies. As a member of Doculabs’ executive management team, Joe helps to set the firm’s direction, assisting in long-term planning and working to ensure Doculabs’ growth and success. As a consultant, he has worked with clients across North America in a wide range of industries, including financial services, insurance, life sciences, manufacturing, telecommunications, and government. He has also developed transition plans for technology initiatives, helping clients move forward with phased deployment plans to help ensure successful implementation. Prior to joining Doculabs, Joe worked at Andersen Consulting (now Accenture) in the FOUNDATION Software Development organization, and was responsible for developing user documentation and training for clients. Previously, he was an editor and writer for various trade publications at Cahners Publishing. B.A., English (Technical Communication), Miami University (Ohio)

Rick Tucker

Vice President, Sales and Marketing


Rick Tucker has 17 years of experience in information management technologies, focusing on enterprise content management (ECM) technologies and their applications to business processes. As a member of the senior management team at Doculabs, he is responsible for setting corporate direction and driving growth. As Vice President of Sales and Marketing, Rick is closely involved in working with Doculabs clients to help them manage information. He assists Doculabs consultants in developing new products and services, including Doculabs’ services in information governance, and works with sales and marketing staff to promote Doculabs’ products and services. Rick is principally responsible for Doculabs’ branding and messaging, working with Doculabs’ graphics and editorial staff to ensure the currency and consistency of the Doculabs brand across the firm’s consulting products and services. He also directs the development of white papers and oversees Doculabs’ participation in industry events, as well as developing and maintaining Doculabs’ relationships with partners and trade associations. B.S., Business and Marketing, Eastern Illinois University

Marty Pavlik

Practice Lead


Marty Pavlik helps clients put in place complex digital business transformation initiatives involving leading technologies. He has a proven leadership record, with extensive global experience delivering high-impact results in an Agile environment, acting as a key advisor to senior executives. Marty’s primary experience is serving Fortune 500 companies. He has partnered closely with executives advising on leading edge artificial intelligence technologies, such as robotic process automation, machine learning, natural language tools, analytics, and cognitive agents. In addition to over 17 years of experience serving financial services, Marty has helped companies in numerous other industries adopt these technologies, leading them to greater operational efficiencies and stronger revenue growth. Most recently, he was a Senior Expert Associate partner in Digital McKinsey’s Automation @ Scale Practice. Master’s in Management, St. Xavier University.