September 4, 2014
Published by Tom Roberts at September 4, 2014
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Six Key Elements of Your Customer Communications Management Initiative

The customer communication management (CCM) strategy and program you need to put in place to ensure success for both your customers and your company.
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July 24, 2014
Published by Tom Roberts at July 24, 2014
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Multi-Channel Customer Communications: Can We Save 16 Million Trees a Year?

Some tried-and-true best practices for how to get your customers to opt in for electronic communications.
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June 24, 2014
Published by Tom Roberts at June 24, 2014
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Centralize Stewardship over Message Creation and Standards

The argument in favor of contralized oversight of customer communications management, the better to develop consistent messaging and customer experiences.
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April 21, 2014
Published by Tom Roberts at April 21, 2014
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Plan for CXM or DX – But Don’t Forget about Print

There’s been an undeniable shift in customer engagement and communications, in the direction of full, multi-channel customer experience management (CXM) – aka digital experience (DX). Many of Doculabs’ clients are starting to consider implementing a strategy toward providing their customers […]
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