October 20, 2014

Preparing for Digital-First Communications

Forget no pain, no gain. How to make the transition to digital-first customer communications less painful for all concerned.
September 29, 2014

CCM Roles and Responsibilities: The Document/Message Architect

To design and drive a restructuring of customer-facing document content, you need a new role within your publishing team, with new responsibilities: the Document/Message Architect. Here’s why.
September 4, 2014

Six Key Elements of Your Customer Communications Management Initiative

The customer communication management (CCM) strategy and program you need to put in place to ensure success for both your customers and your company.
July 24, 2014

Multi-Channel Customer Communications: Can We Save 16 Million Trees a Year?

Some tried-and-true best practices for how to get your customers to opt in for electronic communications.