May 11, 2015

Modularizing Your Content for Simplicity and Productivity

Some guidelines to help you plan a modular (“message architecture”) approach to content development to facilitate customer communications management, particularly for multi-channel delivery.
April 17, 2015

As the World Goes Digital, Where Is Your Content?

If you’re going to make the journey from paper to digital customer communications, here are the fundamentals you’re going to have to get right.
March 19, 2015

Let’s Keep Making RFPs Better – and More Definitive

Ouch! Some pushback on weeding out financially unstable vendors. Here’s why we stand our ground.
March 5, 2015

Let’s Make RFPs Better – and More Definitive

OK, so you’ve gotta do an RFP. Here’s how to reduce the pain and increase the value of the information you gain from the RFP process.