Leveraging the Social Web to Enhance Your Business
Chances are your employees are quite conversant in the information-sharing and the interactive, community-building capabilities of Internet tools such as Facebook, LinkedIn, and Twitter. Given their fluency in these tools, why not provide those same capabilities to them in the workplace, to perform work-related tasks at their jobs?
Social collaboration software products allow you to create an enterprise-wide online community for your employees, enhancing your existing business processes and making them more collaborative by enabling new ways of sharing information and internal expertise. It facilitates the kind of connection, interaction, and idea-sharing that can lead to creative problem-solving and innovation, not to mention revenue generation.
Imagine, for instance, a service representative who can now have access to multiple experts on an important client call, getting answers to their questions in half the time, at one-third the cost. That’s the value of enabling your community with social collaboration.
Social collaboration can also extend the community to enable you to connect with customers, or with external resources such as partners and suppliers – worldwide. Want to be more proactive about customer interaction? Start a community. Or to find better ways of getting customer feedback and ideas into the product development pipeline? Invite R&D to participate in an internal customer service group. Enterprise social collaboration provides the tools you need to connect and interact with your customers and leverage their input.
But social collaboration can also allow your business to run more effectively by reducing the redundancy of content created in your existing information silos (e.g. email, network devices, and small-team collaborative environments). When people start creating their content and communicating in one place (i.e. the collaborative environment), you have far fewer sources of content to archive – or to worry about, from a compliance and/or a records management perspective.
While the “cool” factor is definitely in play, it’s the business value to be derived from social collaboration tools that will ultimately drive your decision. Doculabs helps you envision usage scenarios for your organization and then provides you the tools you need to calculate the financial impact social collaboration software can have on your business.
Doculabs’ Services
Doculabs is a Chicago-based consulting firm that offers a portfolio of services to help you identify opportunities to leverage the social web in your own organization – and to help ensure its success within your business.
We can help you identify the vision and the social collaboration tools that meet your business needs. We’ll build a roadmap that ensures you deploy the right social capabilities to the right user constituencies at the right time. Our expertise will validate your investment, while also gaining buy-in for wider future roll-out. Finally, we’ll help you address the compliance and governance issues that are likely to arise from sharing information in this new medium.
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